{"id":9650,"date":"2025-09-08T12:28:27","date_gmt":"2025-09-08T10:28:27","guid":{"rendered":"https:\/\/ashe.co.za\/wp\/?post_type=product&#038;p=9650"},"modified":"2026-05-10T16:12:01","modified_gmt":"2026-05-10T14:12:01","slug":"brasil-cacau-gradual-smooth-serum-215ml","status":"publish","type":"product","link":"https:\/\/ashe.co.za\/wp\/brasil-cacau-gradual-smooth-serum-215ml\/","title":{"rendered":"Brasil Cacau Gradual Smooth Serum 215ml"},"content":{"rendered":"<p>Brasil Cacau Gradual Smooth Serum uses revolutionary hair straightening technology.<\/p>\n<p>Just\u00a0<strong>a few sprays create instantly straight hair<\/strong>\u00a0\u2013 and the more you use it, the straighter hair will get.<\/p>\n<p>The spray has a memory effect and offers superior, long-lasting frizz control. Moisturising cocoa butter improves hair\u2019s elasticity and protects against future damage. Smoothness is enhanced with continuous use.<\/p>\n<p>Use for a fast, super-straight blow-dry and as a maintenance product between hair straightening and smoothing treatments. Hair is made glossy, sleek and smooth. Can be used on coloured hair as formulas does not strip or alter colour in any way.<\/p>\n<p><b>Technology:<\/b><\/p>\n<ul>\n<li><b>ShineSilk:<\/b>\u00a0provides long-lasting frizz control even in environments with up to 80% humidity<\/li>\n<li><b>Cocoa:<\/b>\u00a0moisturizing properties increases elasticity of the hair to protect against future damage, also acting as a heat protector for the hair<\/li>\n<li><b>SoftLiss:<\/b>\u00a0active ingredient provides memory effect and smoothness is enhanced with continuous use<\/li>\n<\/ul>\n<p><b>How to use:<\/b><\/p>\n<ul>\n<li>\n<ol>\n<li>Spray serum throughout clean, damp hair and comb or brush from roots to tips.<\/li>\n<li>Blow-dry hair.<\/li>\n<li>Flat-iron the hair in small sections; using approximately three passes with the iron per section, from roots to ends.<\/li>\n<li>As effect fades over time, apply more serum and blow-dry to activate the spray\u2019s memory effect (or simply comb\/brush through as desired without adding heat).<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Brasil Cacau Gradual Smooth Serum 215ml helps create straighter, smoother, glossier hair with long-lasting frizz control and heat protection.<\/p>\n","protected":false},"featured_media":9651,"template":"","meta":[],"product_brand":[279],"product_cat":[128,132,99,108,109,130,118],"product_tag":[295,293,294],"class_list":{"0":"post-9650","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_brand-brasil-cacau","7":"product_cat-brasil-cacau","8":"product_cat-brazilian-friendly","9":"product_cat-finishing-products","10":"product_cat-frizzy","11":"product_cat-heat-protecting","12":"product_cat-leave-in","13":"product_cat-sulphate-free-collection","14":"product_tag-anti-frizz","15":"product_tag-serum","16":"product_tag-smooth","18":"first","19":"instock","20":"taxable","21":"shipping-taxable","22":"purchasable","23":"product-type-simple"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ashe.co.za\/wp\/wp-json\/wp\/v2\/product\/9650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ashe.co.za\/wp\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/ashe.co.za\/wp\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ashe.co.za\/wp\/wp-json\/wp\/v2\/media\/9651"}],"wp:attachment":[{"href":"https:\/\/ashe.co.za\/wp\/wp-json\/wp\/v2\/media?parent=9650"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/ashe.co.za\/wp\/wp-json\/wp\/v2\/product_brand?post=9650"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/ashe.co.za\/wp\/wp-json\/wp\/v2\/product_cat?post=9650"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/ashe.co.za\/wp\/wp-json\/wp\/v2\/product_tag?post=9650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}